Command the Narrative: Mastering PR, Comms & Brand-Building - The Black Circle Podcast

In a thought-provoking episode of the Black Circle Podcast titled Command the Narrative: Mastering PR, Comms & Brand-Building, Ronke Lawal, founder of Ariatu PR, shares powerful insights into the evolving landscape of public relations, personal branding and strategic communication as well as her own journey as a Black British woman in business. Hosted by Zoe Cornibert, the conversation dives deep into the role of PR in shaping narratives, particularly for underrepresented communities and Black entrepreneurs aiming to build impactful, authentic brands.

Ronke explores the importance of owning your narrative and explains that in a media-saturated world, individuals and businesses must be intentional about the stories they tell. If you don't define your story, someone else will, she argues, highlighting how crucial it is to craft messages that reflect your purpose, values and identity. This intentional storytelling becomes the foundation for long-term brand success and public trust.

Throughout the interview, Ronke demystifies PR as more than just a publicity tool, she presents it as a foundational part of brand strategy. From the moment a business is conceived, public relations should be integrated to ensure the brand's voice is consistent, visible and aligned with its mission. She describes how effective PR connects with audiences through earned media, authentic storytelling, and timely communication, all while staying rooted in the brand’s true identity.

A key highlight of the episode is Ronke’s emphasis on communication that respects cultural nuance. Drawing from her experience working with African and Caribbean diaspora communities, she stresses the importance of tailoring messaging to resonate with diverse audiences. Brands, she says, must avoid generic strategies and instead engage with the deeper context of community, heritage and lived experience. This culturally aware approach not only builds trust but also sets brands apart in competitive markets.

Due to her rich and dynamic experience as a British Nigerian who also studied for a year in the USA she has been able to tap into an exciting way of operating within PR even if it can be lonely and challenging at times.

She is also keen for people to understand the power of the media and understand the impact it has on our collective way of thinking and moving as communities..

Ronke closes the conversation by urging Black entrepreneurs and leaders to embrace authenticity in their personal brands. She believes audiences are increasingly drawn to transparency, vulnerability, and values-driven leadership. A brand is not just what you sell, but how you show up, how you respond under pressure, and how consistently you live your truth, especially in public spaces.

This episode of the Black Circle Podcast, hosted by Zoe Cornibert, is a masterclass in modern public relations. Ronke Lawal not only shares her technical expertise but also delivers an inspiring message about visibility, representation and purpose-driven communication. For anyone looking to build a resilient, resonant brand, her insights are not just relevant, they’re essential.