Ariatu Public Relations

One of the first things we ask new clients at Ariatu PR is simple: do you actually have a strategy?

It’s a straightforward question but an important one. Too often, businesses invest in PR before they’re clear on what they want to say, who they want to reach, or what success looks like. The result is usually the same: inconsistent visibility, wasted budget and missed opportunities. PR works best when it’s intentional.

At Ariatu PR, founder Ronke Lawal works with entrepreneurs, executives and creatives to develop bespoke PR and communications strategies that bring clarity, focus and direction. Whether you’re launching something new, repositioning your brand, navigating a difficult moment or looking to grow your profile, strategy gives you the foundation to do it properly.

What is a PR Strategy?

A PR strategy is the framework behind your communications.

It outlines your goals, sharpens your messaging, identifies your audiences and maps out the tactical steps needed to build visibility and credibility over time.

Put simply: it stops PR from becoming reactive.

A good strategy helps you understand:

• what story you’re telling

• who needs to hear it

• where those audiences are

• and how to reach them effectively

For founders and business leaders, this matters. Whether your goal is media coverage, stronger brand positioning, thought leadership or audience growth, strategy creates the structure that makes PR more effective.

Why Your Business Needs a PR Strategy

Before you start pitching, posting or planning campaigns, you need to get clear on the bigger picture. What are you trying to achieve?

For some businesses, it’s visibility. For others, it’s reputation, trust, market expansion or attracting new customers. Without clear objectives, PR activity can become fragmented. A strong PR strategy helps connect your communications to your wider business goals. It gives you something to measure against and something to refine over time. It also forces you to think carefully about your audience and why they matter beyond making money from them and this is where many businesses get it wrong.

Knowing your audience isn’t just about demographics. It’s about understanding influence, behaviour, culture and context. At Ariatu PR, we help clients identify not just their primary audience, but the wider communities, stakeholders and networks that shape how their brand is perceived. That groundwork is often what makes the difference between a campaign that lands and one that doesn’t.

What’s Included in a PR Strategy Consultancy Session?

Every strategy session is tailored, but here’s what you can expect:

Discovery Session

A focused deep-dive into your business, current challenges, goals and growth plans.

PR & Communications Audit

A review of your current visibility, messaging, media presence and communications activity.

Audience Mapping

Identifying who matters most to your brand — from customers and communities to media and industry stakeholders.

Messaging Framework

Clarifying your story, your positioning and the messages that will resonate with the right people.

Strategic Roadmap

A bespoke PR and communications strategy document with practical recommendations, clear priorities and actionable next steps.

Review Session

A follow-up consultation to refine the strategy and discuss implementation.

Who Is This For?

This consultancy is designed for entrepreneurs, founders, executives and creatives who want to approach PR more confidently and dynamically. We work with businesses at different stages — from early growth to established brands — but we have particular expertise in supporting Black British, African and Caribbean diaspora-led businesses in London and across the UK as well as working with organisations who want to reach Black and diverse audiences. That matters because reaching these audiences requires more than broad messaging. It requires cultural intelligence. At Ariatu PR, we build strategies rooted in authentic storytelling, audience insight and community understanding. We help brands communicate in ways that are credible, relevant and aligned with the values of the people they want to reach. Whether you’re looking to strengthen your cultural relevance, build trust with diaspora audiences, or expand your reach into new spaces, our approach is designed to help you do it with intention.

Client Experience

"Before working with Ariatu PR, our communications felt scattered. The strategy session helped us clarify our messaging, understand our audiences properly and focus on what would actually move the needle. Within months, we had stronger media conversations and better brand alignment."

— Founder, London-based creative business

Case Study Snapshot
Ariatu PR worked with a Black-led consumer brand preparing for growth and repositioning. Following a strategic communications audit and messaging review, the business refined its brand narrative, improved consistency across its channels and secured new media and partnership opportunities within six months.

Bespoke PR Consultancy Beyond Strategy Sessions

Not every business needs the same level of support. While our PR strategy sessions are a strong starting point, Ariatu PR also offers standalone and customised consultancy for businesses, founders and organisations who need more tailored communications support. This can include brand positioning, campaign planning, thought leadership strategy, media training, crisis communications, audience engagement and culturally intelligent communications consultancy.

For some clients, this means a one-off advisory project. For others, it means ongoing strategic support alongside in-house teams or leadership. If you need guidance beyond a strategy session, we can shape consultancy around your specific goals, challenges and stage of growth.

Frequently Asked Questions

What does a PR strategy session involve?

A PR strategy session is a focused consultancy designed to assess where your brand is now, where you want it to go, and what communications approach will support that growth. It includes audience insight, messaging development and strategic recommendations tailored to your business.

Do you offer consultancy beyond strategy sessions?

Yes. Alongside our PR strategy sessions, Ariatu PR offers standalone and customised consultancy for businesses and individuals who need support with specific communications challenges or longer-term strategic guidance. This can be tailored around your needs, whether that’s campaign planning, media strategy, brand positioning or crisis communications.

How long does it take?

Most strategy sessions run between 90 minutes and two hours. If you require more in-depth or ongoing consultancy, timelines are scoped based on the level of support needed.

Who is it for?

This is for entrepreneurs, executives, creatives and organisations who want more clarity, stronger positioning and a more strategic approach to communications. We work with clients at different stages, from start-ups to established brands, and can tailor our consultancy accordingly.

Do I need to be ready for a full PR campaign?

Not at all. Many clients come to us before they are ready for PR activity. A strategy session or standalone consultancy can help you understand what’s needed, what’s realistic, and where to focus first.