At the core of everything we do is a deep-rooted belief in the power of culture and creativity, they are the foundation of our approach and the driving force behind every strategy, campaign and story we develop. Our work is grounded in the understanding that authentic, culturally aware communication has the power to shift perceptions, spark conversations, and drive meaningful engagement.
Over the years, we've had the opportunity to collaborate with a range of clients across the creative industries. From podcast production companies and publishers to film and television studios, our expertise spans the entire media landscape. In every project, our goal remains the same: to craft communications that resonate, inspire and connect.
Our public relations services are designed to be both comprehensive and culturally nuanced. While we have the capacity to reach general audiences across diverse demographics, we specialize in connecting with Black African and Caribbean diasporan communities in the UK. We do this not as an afterthought, but as a core focus bringing insight, respect, and authenticity to every campaign.
What sets us apart is our understanding of the cultures we represent and the audiences we aim to engage. This isn’t just about demographics or surface-level trends. It’s about truly knowing what matters to these communities, their values, their stories and their aspirations. With this insight, we create narratives that don’t just inform, but genuinely resonate. We highlight the richness, achievements, and contributions of Black African and Caribbean individuals and communities, positioning their voices at the centre of national conversations.
Our campaigns aren’t just visually creative or well-worded, they’re deeply rooted in cultural intelligence. That’s what allows us to build trust, credibility, and lasting impact. Whether we’re handling media relations, crafting a brand story, or launching a new product, we ensure that the messaging aligns with the lived experiences of the audience.
We also understand that the media landscape has evolved, and with it, the ways in which people engage with content. That’s why social media is a vital part of our strategy. We actively collaborate with influencers and content creators who have authentic connections with the communities our clients want to reach. These voices add depth, relatability, and real-time engagement to our campaigns, ensuring they go beyond reach and actually spark meaningful conversations.
Working in the creative industries means staying attuned to shifts in culture, taste and audience behaviour. We pride ourselves on being adaptable and forward-thinking. Cultural trends are constantly evolving, and we make it our mission to evolve with them. That means listening closely, staying informed, and refining our strategies to meet the moment. It’s not just about keeping up—it’s about staying ahead in a way that feels natural and relevant.
Authenticity isn’t something we add to a campaign at the last minute. It’s baked into our process from the very beginning. Our team brings a wealth of lived and professional experience to the table, allowing us to develop strategies that reflect the diversity and vibrancy of the audiences we speak to. This ensures that every message lands with clarity, purpose, and cultural resonance.
When you work with us, you’re not just getting a PR agency—you’re gaining a partner who understands the intricacies of culture and communication in today’s world. We bridge the gap between creativity and community, between bold ideas and real-world impact. And we do it with the belief that storytelling, when done right, has the power to change everything.
As the creative industries continue to grow and diversify, our commitment remains unchanged: to deliver public relations that are meaningful, inclusive, and rooted in culture. Whether your brand is launching a new podcast, premiering a film, or releasing a ground-breaking book, we’re here to ensure that your message reaches the right audience in the most impactful way possible.
Let’s create something unforgettable together.
A few of the creative organisations we have worked with:
Publishing, Books & Author PR
Publishing has always been a core part of our creative sector work.
Over the years, Ariatu PR has worked with major publishing houses including Penguin Random House, Ebury, Bloomsbury, Usborne and Jacaranda Books, supporting both fiction and non-fiction titles through media relations, launch strategy and author positioning.
This work sits naturally within our wider creative communications practice. Books are cultural products, but behind every book is also a person, a perspective and often a bigger conversation. That’s why our approach to book PR goes beyond publicity alone.
We look at the wider picture: the author’s voice, the cultural relevance of the work and the audiences it needs to reach.
This is particularly important when working with Black authors, diaspora stories and culturally significant publishing. We understand that visibility in publishing is not always equal, and we are intentional about helping important stories reach the audiences they deserve.
Alongside traditional book publicity, we also support authors with personal branding, media training and long-term profile building — ensuring that the work and the writer are positioned for impact. Whether it’s a debut release, a major campaign or a wider author positioning strategy, our work is designed to connect books with readers in meaningful ways.
Book PR & Author Campaigns
Book PR is the process of building visibility for a published work through strategic media relations, communications and storytelling.
This can include:
Media outreach and press campaigns
Author interviews and thought leadership
Book launch strategy and press events
Audience and community engagement
Personal branding for authors
Media training and interview preparation
Reputation management and long-term positioning
We work with authors directly as well as publishers looking for culturally intelligent PR support that complements internal campaigns.
Some of the Book and Author PR projects we’ve worked on:
Seeking Sexual Freedom by Nana Darkoa Sekyiamah
Nana Darkoa Sekyiamah is an internationally renowned feminist and author of The Sex Lives of African Women and Seeking Sexual Freedom. She is an advocate for African women’s sexuality and sexual pleasure. She was the co-founder of Adventures From The Bedrooms Of African Women, an award-winning website that publishes and creates content that tells stories of African women’s experiences around sex, sexualities and pleasure. Her short stories have been published in It Wasn’t Exactly Love, and The Ports And Other Stories, The Guardian, Open Democracy and Essence have published articles and opinion editorials. Nana is a huge advocate of pleasure and wants everybody to open up to pleasurable experiences. We were assigned to co-ordinate and design the UK launch press party for her second book, Seeking Sexual Freedom.
Tọlá Okogwu
Tọlá Okogwu is an award-winning and best-selling author of the Onyeka, Daddy Do My Hair and Aziza’s Secret Fairy Door series. She believes it’s important for children to read books that are reflective of their own experiences, as well as other cultures and she seeks to create these opportunities through her books and wider writing. She is a bold, vibrant and dynamic creative writer who continues to achieve critical acclaim on a global scale. We worked on a number of key PR media relations and messaging campaigns for Tọlá which achieved national press coverage and increased personal branding reach.
Faridah Àbíké-Íyímídé
Faridah Àbíké-Íyímídé is the instant New York Times, International bestselling, & Award-winning author of ACE OF SPADES, WHERE SLEEPING GIRLS LIE and FOUR EIDS AND A FUNERAL. She has also written stories for Marvel’s Spider-Verse and BBC’s Doctor Who. In 2024 she was a world book day author with her title THE DOOMSDAY DATE. Faridah is an avid tea drinker, a collector of strange mugs, and a graduate from a university in Scotland where she received a BA in English Literature. We undertook joint PR for her global bestselling book, Ace of Spades and helped with the overarching brand strategy and positioning of her as leading author as well as intensive media training for her personal brand positioning..
GROWN: The Black Girls' Guide to Growing-Up and Showing-Out
This was the debut book from Melissa Cummings-Quarry and Natalie A. Carter, best friends and co-founders of the coveted Black Girls' Book Club, and features contributions from inspirational voices. GROWN is for Black girls everywhere and served as an ode to Black girlhood and a celebration of Black British culture, this book aimed to empower a generation to chase their dreams, lift up other women and become unstoppable. We worked on the media relations and PR strategy for the book as part of the wider PR and marketing team.
The Other Black Girl by Zakiya Dalila Harris
We worked on the UK media relations campaign for the release of The Other Black Girl as part of the wider PR team and focused on reaching Black British Communities with authentic and well-thought out PR messaging.
Twice As Hard: Navigating Black Stereotypes And Creating Space For Success by Opeyemi Sofoluke and Raphael Sofoluke
Twice as Hard is an exploration of Black identity in the workplace as well as a blueprint for success, written by entrepreneurial husband and wife team Raphael and Opeyemi Sofoluke. We undertook the lead on media relations achieving national press coverage and enhancing author personal brand positioning as debut authors.
The LUXpreneur by Elizabeth Solaru
The LUXPreneur: How to Start and Build a Successful Luxury Brand offers a comprehensive exploration into the world of luxury entrepreneurship. We worked on a media relations outreach campaign to place Elizabeth in diverse media outlets in luxury, enterprise and beyond.
Fatherhood by Papa B
A relatable and practical guide by Bode Aboderin that “shakes up the narrative on what it means to be a present-day father. We undertook the media relations for the release of Bode’s debut book - working on the overarching media outreach and author brand positioning.
She’s in CTRL by Dr Anne-Marie Imafidon
This powerful book about women, tech and daring to dream takes inspiration from Dr Imafidon's own experience and from the stories of other pioneers. We worked on the overarching media relations campaign for Dr Imafidon’s debut.
Living While Black by Guilaine Kinouani
A powerful look at the impacts of anti-Black racism and a practical guide for overcoming racial trauma through radical self-care as a form of resistance. We worked on national and local coverage and led on the media relations for this important piece of work.
Symona’s Still Single by Lisa Bent
We led on the media relations and personal brand positioning of Lisa Bent’s debut romance novel which was published by award winning publishers Jacaranda Books