Frequently Asked Questions

What services does Ariatu PR provide?

Ariatu PR specializes in public relations, media relations, brand strategy, and digital communications for a wide range of sectors. We help businesses, entrepreneurs and creatives enhance their brand visibility, develop targeted media campaigns, and connect authentically with their audiences with a particular passion for reaching Black communities.

What types of clients do you work with?

We work with a diverse group of clients, including small businesses, startups, established companies, creative entrepreneurs, and social enterprises. Ariatu PR is especially passionate about supporting brands with a focus on inclusivity, social impact, and cultural diversity. Authenticity and culture is at the heart of what we do.

How do I know if PR services are right for my business?

If you’re looking to increase brand visibility, establish credibility, manage your reputation or connect with your target audience through media and storytelling, PR services can be highly beneficial. Our team will work with you to understand your goals and determine the best approach to enhance your brand’s public profile.

Can you guarantee media coverage for my brand?

While we strive to achieve maximum exposure for all clients, no PR agency can guarantee specific media placements due to the nature of journalism and editorial discretion. However, with our strong media relationships and strategic approach, we work tirelessly to secure relevant and impactful coverage for our clients.

What is the difference between PR and advertising, and why should I choose PR?

PR focuses on gaining earned media, which means generating organic interest and positive public perception through news stories and features. Unlike paid advertising, PR builds trust through authentic storytelling and credibility with audiences, which can result in stronger long-term brand loyalty.

How do you approach developing a PR strategy?

We begin by understanding your brand’s mission, audience, and goals. Then, we craft a custom PR strategy that aligns with your brand identity and focuses on achieving measurable outcomes. Our strategies typically include a blend of media outreach, digital strategy, content creation, and influencer partnerships.

What is the typical process for working with Ariatu PR?

We start with an initial consultation to understand your goals, challenges, and brand story. Based on this, we create a customized PR strategy tailored to your needs. From there, we execute the plan with regular check-ins and progress updates, adjusting tactics as needed to ensure we’re delivering results that align with your objectives.

How do you measure the success of a PR campaign?

Success is measured by tracking media placements, audience reach, impact and other KPIs tailored to clients needs and goals. We provide reports that keep track of progress so that clients can see the tangible results of our PR efforts.

What kind of media coverage can I expect?

Media coverage will depend on your industry, newsworthiness and PR strategy. Ariatu PR has established relationships with a wide range of media outlets, from lifestyle and business publications to mainstream media. We aim to secure coverage in publications and platforms that are most relevant to your target audience through measured and proactive pitching.

I’ve had trouble getting coverage in the past what makes Ariatu PR different?

Although we cannot guarantee coverage we can do our best to tell your story authentically and passionately. We focus on authentic storytelling, strong relationships with journalists and culturally relevant messaging. As a Black-owned PR agency in the UK we understand how to craft narratives that stand out and build real trust especially for businesses and professionals who are often overlooked by mainstream media.

How involved will I be in the PR process?

Collaboration is at the heart of our approach. We work closely with clients to ensure their brand’s voice and vision are consistently represented. You’ll have opportunities to provide input and feedback throughout the process, and we’ll keep you updated on the progress and results of your campaign.

What sets Ariatu PR apart from other PR agencies?

Ariatu PR stands out through our commitment to inclusivity, authenticity, and storytelling. We are passionate about amplifying underrepresented voices and work closely with clients to create PR strategies that reflect their unique stories and values. Our client-focused approach and dedication to making a positive impact set us apart in the industry which is why we also offer 1 to 1 services which empowers individual clients to reach their goals.

I’m a Black-owned business, does Ariatu PR understand the specific challenges and opportunities we face in the media space?

Yes. Ariatu PR is founded by Ronke Lawal, a Black British woman with many years of experience championing Black-owned businesses and culturally relevant brands. We understand the systemic barriers Black entrepreneurs often face in gaining mainstream media visibility as it pertains to PR in the UK. Our approach is rooted in cultural competence, community insight and a deep commitment to amplifying Black British business stories through strategic PR campaigns.

How does Ariatu PR tailor its PR strategy for businesses and professionals serving Black communities or culturally specific markets?

We design bespoke PR strategies that centre your brand’s mission, values and voice this is also why our 1:1 consultancy sessions are useful. For Black businesses and professionals serving African, Caribbean and Black diaspora audiences, we create campaigns and messages that honour your cultural roots while expanding your reach. From targeted media placements to community-driven storytelling, we position your brand with authenticity, authority and relevance. Ariatu PR founder is also passionate about empowering Black professionals and Black entrepreneurs with personal branding through personal branding coaching and personal branding training facilitation.

Can Ariatu PR help position me as an expert or thought leader in my industry?

Absolutely. We specialise in personal branding and thought leadership development for professionals, founders, and creatives. Through media coaching, content strategy and targeted outreach, we position you as a trusted voice in your field whether you're in finance, wellness, tech, education or the creative industries.

My brand isn’t strictly “Black-focused” but I want to work with a culturally aware agency—will that be a good fit?

Yes. Ariatu PR welcomes all clients who value cultural awareness, ethical storytelling and inclusive visibility. Many of our clients serve diverse audiences and want a PR agency and consultant that understands nuance, representation and authentic messaging. We bring that lens to every campaign without compromising your brand’s broader reach.

Does Ariatu PR only work with large or well-established businesses?

Not at all. Ariatu PR works with businesses at various stages from start-ups to established brands as well as social enterprises. We also work with emerging Black professionals, small business owners and creative entrepreneurs who are serious about elevating their presence. What matters most is your vision, values and readiness to amplify your message with purpose.

How involved will I need to be in the PR process with regards to media relations? Will you guide me through it?

We work collaboratively with you. While we manage the strategy and outreach, we’ll guide you through key stages like interview prep, messaging, and media opportunities. Our media coaching ensures you feel confident representing your brand. Whether you're new to PR or experienced, we tailor our support to your level of comfort and expertise.

I have a launch/event coming up how far in advance should I get in touch?

Ideally, get in touch 8–12 weeks before your launch or major event. Effective PR requires planning, media lead times and strategy development. If you're a Black-owned business planning a launch that deserves attention, early engagement gives us the time to craft a strong campaign that builds anticipation and drives coverage.

Does Ariatu PR work with clients outside London or internationally?

Yes. While Ariatu PR is London-based, we work with clients across the UK and internationally. Our digital-first PR approach means we can support Black-owned businesses, authors and professionals globally. Whether you’re in Manchester, Lagos, or New York we can build campaigns that resonate in your local market and beyond.

Do you offer personal brand PR for professionals, not just product-based businesses?

Yes. We offer personal brand PR for professionals, consultants, authors and creatives who want to raise their public profile particularly those in the African and Caribbean diaspora. Whether you’re building a thought leadership platform, launching a speaking career or positioning yourself for board opportunities, we help you become visible, respected and media-ready.

I’m interested in PR but I’m on a tight budget do you offer consultations or one-off strategy sessions?

Yes. We offer one-off PR consultations and strategy sessions designed to give you clarity, direction, and actionable tools. These are ideal for Black entrepreneurs and professionals who want expert guidance but aren't ready for a full campaign. It’s a great starting point to build confidence in your PR journey.

What is the cost of working with Ariatu PR?

Our fees vary based on the scope and length of the project. We offer flexible pricing options, including retainer packages and project-based pricing. We’ll provide a detailed proposal after an initial consultation to ensure transparency and alignment with your budget. We also have one off services which enable clients to get a “taste” of what we have to offer.

How do I get started with Ariatu PR?

To start, simply reach out to us via our contact form or email to schedule a free consultation. During the consultation, we’ll discuss your needs, answer any further questions, and determine the best strategy to help you achieve your goals. From there, we’ll develop a tailored PR plan that aligns with your brand’s vision.