Social consciousness for capital gains: how corporate campaigns have commodified social responsibility - Guest post for IPRA

Ronke Lawal wrote a thought leadership essay for the International Public Relations Association on how global corporations are using communications to relate to social consciousness. Read the full piece here:

It’s clearer than ever before that global corporations can no longer hide or run away from social consciousness. In my view, social consciousness is the collective way of thinking which embraces awareness of the need to tackle issues that impact society and the world – in a way that makes things better.

Simply talking about making a change is no longer enough. Brands now need to show that they are socially responsible through their activities and through their governance.
— Ronke Lawal for the IPRA