Media relations is one of our most popular offerings with clients from across the world engaging us to work with them to raise their visibility to wider audiences by engaging with the media. We take media relations seriously and manage the communication flow between our clients and the media (such as newspapers, magazines, television, radio, online platforms such as podcasts and blogs). It is a key component of public relations (PR) and can be used to build credibility and maintain a positive and mutually beneficial relationship between entrepreneurs, business and their target markets through the media by facilitating the exchange of information and messages. We specialise in working with clients in a range of creative, consumer and lifestyle sectors including book publishing, tech and food with a particular focus on reaching Black British, African and Caribbean diaspora audiences.
How it works: We actively develop story ideas and angles that are interesting to journalists, editors and produces and pitch these ideas to media outlets for potential coverage. If media outlets are interested in our clients stories we arrange and facilitate interviews between our clients and journalists/reporters. This process can take some time depending on the nature of the story so we ensure complete transparency with clients. We also organise media events on behalf of our clients from press launches and press conferences to media briefings, or influencer and journalist events to showcase important announcements and provide journalists with first-hand information and experiences surrounding our clients businesses. We also undertake media training and crisis communications for clients.
Our core offering for these services is a our monthly retainer however we also offer more micro services which clients often find beneficial:
A Micro Media Relations one off package for small businesses, creative enterprises and entrepreneurs – Includes press release editing (client provides press release), basic media relations across traditional (TV, Radio and print ) & new media (online, blogs, podcasts) and social media amplification of the Small Business Founder/Brand across Ariatu PR’s social media accounts. This is an ideal taster service for those who have never engaged with the media before and gives the client access to Ariatu PR’s media relations service on a micro level for 1 month from point of campaign activation. It is also ideal for those who have a product or service announcement but do not have a budget for a traditional PR retainer.
Media relations is powerful but the issue that many entrepreneurs and small business owners have is understanding how to achieve media coverage for their businesses and understanding how to harness the power of the media. In these strategy sessions we will discuss how to engage with the media, the best stories to approach the press with and how to gain media coverage for your business.
Press releases are still an important and useful part of gaining media attention and are the standard format for sending important news updates about your business and your brand to major media outlets and digital platforms.
A powerful and well-written press release will increase the chances of your business brand getting the exposure, publicity and media attention that it deserves.
This package includes a maximum of 2 Copy edits. This service can also be used to draft official announcements and statements.
A press release is still considered one of the most effective tools you can use to get media coverage for your business/brand. Media coverage raises awareness of your brand profile and the work of your business and encourages people to pay attention to your business. It is an important part of the PR mix and ensures that members of the public are kept in the loop about your business updates. In a social media age many have argued that press releases are dying a slow death but they are still relevant as long as they are written well. Ronke Lawal has written this eGuide for entrepreneurs and business owners who want to learn how to write your own press releases and pitch their business stories to journalists and the press.
For more information on our media relations services get in touch.