Personal PR is the series of activities used to shape, maintain and solidify an individual’s reputation and identity to their relevant audience using public relations tactics and personal branding as a foundation.
If the work that you do is rooted in who you are i.e. it gains notoriety because of your personality then personal PR is something that you should take seriously and it is something that Ariatu PR founder, Ronke Lawal is very passionate about. Without a strong PR strategy an individual can easily be misguided or led astray, often distracted by the charms of popularity and the swell of the ego. When people think of PR they immediately think of press and media relations and getting coverage for themselves when in fact public relations is more than that. In order to “PR” a person we must look further than simply how much media coverage they receive and look at how they are perceived by their target audience and how those perceptions lead to tangible outcomes whether that is sales, social following or trust. Personal PR helps to strategically shape an individual’s identity in a way that boosts their reputation and adds gravitas to the way the world and specifically their audience sees them. If you would like to book a personal branding strategy session to improve your personal PR position click here.
Reputation management is sometimes an overlooked part of PR for small business owners and creatives. This is often because people think about their reputations too late in the PR process; for example when their is a PR crisis or focusing on getting attention rather than maintaining their credibility and keeping attention rooted in the positive aspects of their brands.
What is a reputation? A reputation is the beliefs or opinions that are generally held about a brand, person or organisation in business terms; it is how your consumers, audiences and stakeholders see you.
Reputation management is the PR process of monitoring and evaluating the public perceptions of a personal or business brand, it is something we encourage our clients and potential clients to factor in when considering a full PR strategy for their brand.
At the core of reputation management is trust. Consumers, clients, customers, audience, stakeholders have to trust you and how you build that trust is important in order to remain a significant to your target market, so reputation management is an ongoing process. Incorporating a strategy in order to improve and maintain a reputation that leads to loyalty and trust is crucial. Ariatu PR can help individuals and businesses manage and maintain positive reputations as well as undertake a reputation make-over when things have gone wrong.
Get in touch to find out how we can help.