Ariatu Public Relations

Excellence in Public Relations

How Bloggers Can Work With Brands and PRs

In this business video Ronke Lawal provides some insight into how bloggers can build effective relationships with PR agencies and brands.

Blogger relations is a powerful tool in the PR brand building mix. 
Brands can enhance their online presence and digital media impact by working effectively with bloggers. Bloggers can also increase their content and build dynamic relationships with brands and publicists. Every so often the relationships don't always go to plan or expectations are not met, hopefully this video will enable any bloggers looking  to improve their relationships with brands or work with PRs for the first time.

Leave a comment and share! 

This Is Boxing: A Revolutionary Boxing Event for Urban Millennials


This is boxing

THIS IS BOXING UK, OPENING NIGHT Sunday 17th December, York Hall

This Is Boxing is a new revolutionary sporting event created by urban millennials for urban millennials. Over the years UK boxing has seen a growth in interest from a wider audience and has become an increasingly popular sporting entertainment with the likes of Anthony Joshua, David Haye, Tony Bellew and Conor McGregor spearheading the movement.

This Is Boxing aims to redefine traditional boxing events to one that attracts a younger, cooler crowd. The event aims to do this by combining white-collar boxing fights with upcoming urban musicians, the best DJs and comedic commentary to keep guests entertained all night long! White-Collar boxing is a form of amateur boxing which sees individuals from a variety of professional backgrounds coming together to fight in the ring. It provides a good opportunity to see fresh talented home-grown UK boxers rise in the ranks and quickly learn on the spot. However for too long the entire boxing industry including the amateur sector has been economically dominated by white men who act as managers, agents, promoters with very little ethnic minority representation at the ownership & leadership level.

London born Ant Opara co-founded This is Boxing with Whylee the duo has  combined their passions for boxing to create a platform for the urban demographic to enjoy boxing and live music all under the same roof, simultaneously giving ethnic minority boxers a better chance at securing fights. "I have been to many combat sport events and the set-up is always the same. You only have to look around the crowd to realise that the urban communities tend to not attend boxing events in any great capacity so I feel that it is our duty to give the people an event that they want to engage with culturally hence why we are incorporating the Urban Music Scene, urban fashion, cuisine and comedy to bring a very unique event to the UK and beyond. This is for our culture...This is Boxing!" - Whylee.

The night will be packed with up to 8 fights of equally weighted opponents. Performers will be judged by professionals and commentated on by the best UK comedians.

This is boxing

Confirmed live performers on the night included FEKKY, Don Strapzy, Figure Flows, Shef, Image God, Blacks Gambino, OB the Author. On decks we have the world renowned DJ Mr Play and North London's all-time favourite DJ Ras Elijah. Sensational triple act ‘3 shots of tequila’; Marvin Abbey, Tazer Black and Mr Exposed will be commentating and guaranteed to leave you crying with laughter!  And with VIP special guest appearances and spectacular caterers available, this is bound to be a jam packed entertaining night which will leave you desperate for more!

The event will take place at the legendary York Hall, Bethnal Green. Ranked sixth best boxing venue in the world! Over 1000 people will enter the building on 17th December for the newest, unique boxing event in this age!

For more information email:

Press contact for interview requests:

Ronke Lawal

Notes To Editor

Get tickets now @

VIP Ringside Reserved £50

Ringside Reserved £30

Balcony Reserved £25

Floor Standing £20

Date: 17th December 2017

Time: Doors open at 6.30pm, Ends 11pm

Venue: York Hall,  5 Old Ford Rd, Bethnal Green, London E2 9PJ






For an entertaining vlog of the preparation leading up to the event:

Entertainers’ Profiles

FEKKY: In the past two years, Fekky has encapsulated the perfect climb, and just how quickly it can happen. He’s had tracks with Dizzee (“Sittin Here”) and Skepta (“Way Too Much”), toured the UK with Migos, and ihe shows no signs of slowing down. This is fast lane business.

3 Shots of Tequila: The Kings of the British Urban Podcast; Multi-Award winning Marvin Abbey, Tazer Black and Mr Exposed are keen on giving Boxing commentary a go on the 17/12/17 at York Hall. 3 Shot of Tequila is a weekly podcast consistently amassing over 25,000 weekly listens, covering hot topics from sex and relationships to religion and current affairs. Nothing is off limits. In their own words; ‘We are just 3 men who tell it as it is’

Figure Flows: Figure Flows is a British Solo artist who was born in Liverpool but raised up in the East-end London and Essex.

While only being in the industry for a short period of time, Figure Flows has already begun to cement his name by picking up 2 Music Awards. 2014 he won the Ditto music Award for the best emerging artist, 2016 he won a GRM Rated award. Figure Flows is a very versatile artist who makes Grime, Rap and Afrobeats having already collaborated with many different artists in the game, like Ghetts and WSTRN just to name a few.

Combined with an infectious personality and he’s strong stage presence has to lead to Figure Flows being one of the most spoken about artist within the Industry.


DJ Mr Play: Award winning International DJ Mr Play has been in the entertainment industry for over 15 years! Starting his early days as a club promoter he founded Play Entertainment in 2002 from its humble beginnings as a club – night Promotion Company it has expanded into a multi – faceted entertainment company, with a logo and brand that is recognized across the globe. Drawing upon life experiences and greatly influenced by his father Mr Play knew from the onset where he wanted his company to go, and what he wanted to achieve – nothing stood in his way.

Don Strapzy: Growing up, Andrew McHugh fell in with the wrong crowd, watched friends go to jail and became increasingly frustrated with having to catch buses.

The 21-year-old turned to writing soul baring music to help him deal with gritty life as a cash-strapped teenager in Lewisham.

Rapping in school and entering MC contests around south London under the name Don Strapzy led Andrew to post a video of himself freestyling on broadcasting website SBTV in 2010 – and the rest is history.

Shef: 'Go Off' is a hit introduction by a new artist on the British rap scene. With a polished and dynamic beat which acts as a backdrop to first-rate lyrics and an infectious hook. Shef has cross-over appeal whilst remaining true to the new wave rap sound.


Ant Opara Founder: Born and Raised in Wood Green, North London during its rougher days boxing was always a way out for Ant Opara who would train with his coach Carl Guichard week in week out, keeping him focused, disciplined and away from trouble. When his coach moved to Trinidad, Ant didn’t follow his pursuit of an amateur license and left the world of Boxing altogether moving to Bristol, West England. A much older Ant still resides in  Bristol where he met Whylee and their combined passions for boxing led them to create a platform for the urban demographic to enjoy Boxing and live music all under the same roof, simultaneously giving ethnic minority boxers a better chance at securing fights.

Whylee: Born in West London (Paddington) and moved to Bristol at the ripe old age of 11, Whylee gravitated towards combat sports from a young age beginning. Tae Kwon Do at the age of 6 and earning his black belt by the age of 12. His passion for boxing has always been strong with Mike Tyson Nigel Benn and Chris Eubank Snr being some of his early idols. During his late teens he began kickboxing and muay thai before moving onto MMA and Combat Jujitsu where he has gained his yellow belt (3rd belt). His background has always been in engagement having been a personal banking manager for Lloyds TSB before moving onto digital marketing as a consultant for SMEs. His main strength is his ability to adapt and effortlessly builds rapport with a wide range of people. He is very passionate when it comes to This is Boxing UK as he sees this type of even that is something that is needed in the urban community.

Jared: Having spent his early years addicted to participating in any sport possible Jared became a gym junkie. At 22 he was approached to take part in a well-known white collar boxing show at the Troxy. Fast forward Jared had a relatively low key go at amateur boxing scene and grew to love the sport more and more. “Boxing sharpens the mind as well as the body!” Residing in London and long term friends with Ant, Jared has become boxing director and in charge of bringing the boxers together on the night for what promises to be an event like no other!

Women Of The Lens Film Festival:  A Festival Dedicated to Black Women and Women of Colour in the British Film Industry


women of the lens film festival

Women Of The Lens Film Festival:  A Festival Dedicated to Black Women and Women of Colour in the British Film Industry

Women Of The Lens Film Festival launches on Friday 10th November at the iconic venue Goldsmiths Curzon, London. This UK-based Festival was created to showcase the work and challenge perceptions of black women and women of colour in front of and behind the camera.

Women Of The Lens is the brainchild of Jennifer G. Robinson who has over 25 years of experience working in the creative industries. Jennifer has worked with Menelik Shabazz and other industry professionals to produce one the longest running London-based film festivals – The Black Filmmaker International Film Festival. To say that Jennifer is ‘passionate’ about the industry may be considered clichéd, but it is the best word to use that describes her innate commitment to create and deliver a festival of integrity to fulfil its ethos as described above.

“I’ve been overwhelmed by the response to the Festival. It demonstrates to me the growing potential of what’s being created and my responsibility to filmmakers as they submit their precious creations. The stories contained in the Festival highlights the multi-faceted complexities of black women and women of colour. The stories show that these women’s stories are human stories, our stories that can be enjoyed by all audiences irrespective of their ethnicities. I’m excited by the coming events and humbled by the support received.”  Founder and Director Jennifer G. Robinson

Festival Coordinator Laurelle Jones says; “I have thoroughly enjoyed researching the film industry; digging deep for not only quality, but masterpieces that celebrate the gifts from women of colour in front of and behind the lens. The Festival has been warmly received, demonstrating the integral need for such a platform here in the UK. I look forward to the launch of this Festival as it gives birth to a unique experience in film championed by women of colour.”

Women Of The Lens Film Digital Broadcast Festival was created because the representation of black women and women of colour in the creative industries remains disturbingly low. The festival was created to reveal the complexity, diversity and multiplicities of women who are overlooked in the conventional/mainstream media-sphere. Their stories are our stories, human stories with varied narratives and as such, wider audiences beyond those of colour can truly engage with complex tales that move beyond the common tropes reserved for these women in typical media representations.

Women of The Lens Festival welcomes alliances with people who seek to challenge representations in front of and behind the camera irrespective of their ethnicities. 

For more information and interview requests

Ronke Lawal


Event Dates: November 10th, 24th, 25th and 26th

Tickets on sale via:

Eventbrite: Click Here

Festival Launch Tickets: Click Here

Women Of The Lens Festival Social Media: Twitter/Facebook/Instagram: @WomenOfTheLens

All media accreditation and enquiries to Eshé Media. Email:

YouTube Video:

Notes to Editor

With 54 productions, 14 Themes, 5 panels of debate hosted at two historic venues over 4 separate days the packed Festival kicks off with Themes as follows:

Can She Get Her Sexy Back?!: The sexuality of black and brown women have been up for grabs historically. The Festival screens Spike Lee’s Girl 6 and will include a panel discussion to challenge the perceptions of black women’s sexuality in film and get back the power of her sex. (Programmed: Friday 10th November, Curzon)

Bonds That Bind: Family comes with many ideological messages. Bound by blood but not always by heart. In this Theme, these messages are explored as people navigate their way through notions of duty, loyalty and love. (Programmed: Friday 24th November, The Cinema Museum)

Sugar And Spice And All Things Black Girl: Black girlhood in film is often fraught with representational issues. Cue films such as ‘Girlhood’, ‘Beasts Of The Southern Wild’, ‘Eve’s Bayou’ and most lately ‘STEP’. Included in this Theme is a panel discussion where conversations will attempt to explore how black girls can reclaim their own innocence within childhood. (Programmed: Saturday 25th November, The Cinema Museum)

Count On Me: Those people grown up with or those they’ve just met, friendship is an important part of socialisation. This Theme centres on films, which include alternatives to expectations of traditional family that friendships often supersede. (Programmed: Saturday 25th November, The Cinema Museum)

The Trouble With Women: What are the life experiences that define ‘womanhood’? Are society’s definitions firmly bound? The Trouble With Women Theme offers first-hand experiences. (Programmed: Saturday 25th November)

Who Do You Think You Are?! Chapter One and Two – Tribute To A Classic: For women and other people categorized as ‘minorities’, the concept of identity is an ever-present one. The Festival was overwhelmed with submissions in this Theme, so much so that there’re two different screenings. The Festival also pays tribute to the film Burning An Illusion, directed by acclaimed filmmaker Menelik Shabazz. The screening will be preceded by a panel discussion and introduction of the film. (Programmed: Saturday 25th and Sunday 26th November, The Cinema Museum)

We’ve Been Here Before: Migration and immigration are subject maters not far away from the top of any political or social discussion. There were healthy productions covering this important topic, which seek to position a point of view from those described as ‘migrants’ and/or ‘immigrants’. The films show the importance of the movement of people across the globe. (Programmed: Sunday 26th November, The Cinema Museum)

Free Form Artists: An entrancing Theme that is filled with creative artists truly finding undifferentiated, boundary-free self-expression through dance, music, animation and craft. (Programmed: Sunday 26th November, The Cinema Museum)

Lost Civilisations: This Theme channels the history and traditions surrounding civilisations of the past, physically, and romantic notions of tradition and culture. The films take audiences on journeys to locations where civilisations come under threat and what that might mean to wider society. (Programmed: Sunday 26thNovember, The Cinema Museum)

City-Scape Dramas: What does life look like under the shadow of an urban sprawl? Screenings in this Theme are about relationships that are influenced by ‘the city’ almost as a character in and of itself, and the peculiar human bonds cities bear. (Programmed: Sunday 26th November, The Cinema Museum)

Self-Well, Self-Full, Well-Ness, Well-Being: Mental health is a subject which is still a taboo subject in society and one which is rarely discussed without fear and uncertainty. This is often reflected in film. This attitude towards mental health often keeps people isolated, harbouring feelings that they are alone. These films are accompanied by a panel discussion, which attempts to unpack our issues around mental wellbeing. (Programmed: Friday 24th November, The Cinema Museum)

Power In The Feminine: Taking power in self and one’s sexuality is powerful and is a Theme the Festival will run throughout. This selection of film embodies the feminine and takes pleasure in desire, autonomy, choice and acceptance of self in whatever form. (Programmed: Saturday 25th November, The Cinema Museum)

What Is Broadcast Today?: Whether or not one works in the industry, it’s often difficult to imagine a time without the internet. As technology progresses and advertising revenues fluctuate between traditional and alternative platforms of broadcast, the blurring of what we’d understood to be broadcast has changed. The panel discussion will include conversations that try to offer new definitions of Broadcast. (Programmed: Saturday 25th November, The Cinema Museum)

About Jennifer G Robinson

Jennifer’s career straddles the Journalism, Education, Film and Media disciplines.  Fusing her passion for Film and Education, Jennifer taught Film and Media for over 15 years from GCSE through to undergraduate level. She then progressed to Education Management and Curriculum Design.

Jennifer is a trained journalist and has been working for over 16 years in a tumultuous industry. Her latest work can be found on the UK’s premier outlet in news and entertainment for black British talent, The British Blacklist.

Following the return of the black filmmaker international film festival, Jennifer worked with iconic filmmaker Menelik Shabazz and was appointed Festival Coordinator. The longest-running film festival primarily for black British filmmakers, saw its comeback in 2015 and was located at north London’s Bernie Grant Arts Centre.

Interspersed within these landmarks, Jennifer has set up her own PR Consultancy, Eshé Media. Of course, whilst the Consultancy manages all types of tasks relating to PR, Jennifer follows a natural expertise pathway to ground the Consultancy in Film and Education.

Despite all the pledges from the establishment to install programmes to reflect a more diverse population within and without its workforce, Jennifer believes that the representation of women of colour in front of and behind the camera remains stubbornly low. With this in mind, her latest enterprise sees Jennifer creating a new platform called Women Of The Lens Film Digital Broadcast, a Festival.