How Entrepreneurs can Improve their Relationship with Social Media

Entrepreneurs and social media haven't always been the best combination and it is such a shame. I have always encouraged my PR clients and anyone who has sought advice from me in business to get to grips with social media. All entrepreneurs should get to grips with social media as a means of promoting their businesses as well as a way to showcase their own personal brand. By understanding social media, entrepreneurs can understand which platforms work best for them, what to use and what not to use for this business brands. It also gives them the opportunity to share their own stories without having to necessarily wait for traditional media to profile their businesses. Social media is powerful and not understanding or liking it is no longer an excuse to not use it because when used correctly social media can lead to more business. Social media has been known enhance reputations as well as damage them so understanding its power is essential.

According to research by Dr. Molly Wasko and Carlene Cassidy of The UAB Collat School of Business, many business owners are hesitant to jump onto the social media bandwagon. Their infographic sheds light on why entrepreneurs hesitate when it comes to using social and how they can overcome their fears by easing into Facebook, Twitter and other social media worlds:

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How Entrepreneurs can use Social Media Without Losing their Minds.

Too often people complain that  they can't keep up with social media platforms like Instagram, Facebook, LinkedIn and Twitter but when using social media for business remember that your intention has to be clear, you do not have to be on every single platform in order to make an impact. If you focus on the platforms that your customers/clients engage with you the most on and the social media platform which can make an impact on your business brand you will see that using social media can be a great way to raise your brand visibility. It really is not complicated but some people spend too much time trying to over-complicate things. Remember that there are plenty of tools out there to help you to automate and manage your social media platforms find one that suits your needs; here are just a few recommendations:

  • Buffer - A dynamic multi-platform social media platform, very easy to use and great for automation

  • TweetDeck - Twitter management platform which allows you to manage multiple accounts, really good if you are a big twitter fan

  • HootSuite - Social media management platform which allows you to manage multiple accounts.

  • Dlvr.it - a powerful automation platform which allows you to share content

  • Commun.it - a community management platform which allows you to engage with your follows and monitor your list of followers/who you follow.

Much like anything in life once you learn how to use  a platform and get into the habit of using it (mindfully) you will start to see an impact without feeling overwhelming. Remember you control social media, don't let it control you!

In this video I provide some straightforward advice on how to use social media mindfully without becoming overwhelmed by it!