How To Work With Influencers

In this video I discuss how businesses and brands can build effective relationships with influencers.  Influencer marketing is a form of marketing which focuses on working influential people with strong digital footprints to reach a target audience. Influencers have a dedicated and loyal digital tribe which can give brands the opportunity to have impact on captive audiences. Whilst working with influencers is a powerful PR and marketing tool it has to be undertaken with a strategic perspective. Watch this video to learn how to work with influencers: