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    <lastmod>2018-08-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1533295958654-LBE7NYQTFM08YUIBSHAA/mediaseminar..png</image:loc>
      <image:title>Ariatu PR Events - How To Get Featured by The Media</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ariatupublicrelations.com/events/buildyourpersonalbrand2018</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1527150857675-8MYZ5N8UIN522URCE22Y/HowToBuildYourPersonalBrand.jpg</image:loc>
      <image:title>Ariatu PR Events - How To Build Your Personal Brand</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ariatupublicrelations.com/events/howtobuildyourpersonalbrand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1495628958108-FRXF6804X71VD3XY98KD/image-asset.jpeg</image:loc>
      <image:title>Ariatu PR Events - How To Build Your Personal Brand</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ariatupublicrelations.com/events/2017/7/6/pr-for-start-ups-and-small-businesses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1494253304238-ASM7E8RVL5X2N6DC9DPV/image-asset.jpeg</image:loc>
      <image:title>Ariatu PR Events - PR For Start Ups and Small Businesses</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ariatupublicrelations.com/events/ariatupersonalbrand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1490017959858-ESSUPREOADKE1TNO2GUB/image-asset.png</image:loc>
      <image:title>Ariatu PR Events - How To Build Your Personal Brand</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ariatupublicrelations.com/events/ariatuprseminar2017</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-11-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1479991406783-1PXKOBEJOI4SR2GECX9I/image-asset.jpeg</image:loc>
      <image:title>Ariatu PR Events - How To Use PR To Get Media Coverage For Your Business</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ariatupublicrelations.com/events/ariaturseminar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-11-08</lastmod>
  </url>
  <url>
    <loc>https://www.ariatupublicrelations.com/events/prseminar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1468930782420-O6H0EAOLIY6UDYAOG0XM/image-asset.jpeg</image:loc>
      <image:title>Ariatu PR Events - How To Use PR To Get Media Coverage For Your Business</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1468930503011-3TGPD2ZPEFELK3ASYKPZ/image-asset.jpeg</image:loc>
      <image:title>Ariatu PR Events - How To Use PR To Get Media Coverage For Your Business</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1468930519558-POE9M4Y2XEFFP7ZQDG5B/image-asset.jpeg</image:loc>
      <image:title>Ariatu PR Events - How To Use PR To Get Media Coverage For Your Business</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ariatupublicrelations.com/info</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2013-01-30</lastmod>
  </url>
  <url>
    <loc>https://www.ariatupublicrelations.com/contactus</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-27</lastmod>
  </url>
  <url>
    <loc>https://www.ariatupublicrelations.com/aboutus</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1565866119442-K87WT5VOSTWCU4FBYTFL/NEWTEXT.png</image:loc>
      <image:title>About Ariatu PR</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ariatupublicrelations.com/testimonials</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1565867514177-DC2ZFL3W0ANWKNAHUJLP/NEWTEXT.png</image:loc>
      <image:title>Ariatu PR Client Testimonials</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ariatupublicrelations.com/mediarelations</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1744211827019-C120EIQG6837PRICYX9I/unsplash-pr+agency+londonjpg</image:loc>
      <image:title>Media Relations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1571322888649-5103Z7F5A0ZG15LK5FKA/micro+media.png</image:loc>
      <image:title>Media Relations</image:title>
      <image:caption>A Micro Media Relations one off package for small businesses, creative enterprises and entrepreneurs – Includes press release editing (client provides press release), basic media relations across traditional (TV, Radio and print ) &amp; new media (online, blogs, podcasts) and social media amplification of the Small Business Founder/Brand across Ariatu PR’s social media accounts. This is an ideal taster service for those who have never engaged with the media before and gives the client access to Ariatu PR’s media relations service on a micro level for 1 month from point of campaign activation. It is also ideal for those who have a product or service announcement but do not have a budget for a traditional PR retainer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1620917010534-A3CEQXV7U4GDKUPV41CV/MEDIA+RELATIONS.png</image:loc>
      <image:title>Media Relations</image:title>
      <image:caption>Media relations is powerful but the issue that many entrepreneurs and small business owners have is understanding how to achieve media coverage for their businesses and understanding how to harness the power of the media. In these strategy sessions we will discuss how to engage with the media, the best stories to approach the press with and how to gain media coverage for your business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1571323061628-0F8FG9SYWL9CVL63WKU7/8.png</image:loc>
      <image:title>Media Relations</image:title>
      <image:caption>Press releases are still an important and useful part of gaining media attention and are the standard format for sending important news updates about your business and your brand to major media outlets and digital platforms. A powerful and well-written press release will increase the chances of your business brand getting the exposure, publicity and media attention that it deserves. This package includes a maximum of 2 Copy edits. This service can also be used to draft official announcements and statements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1578318481644-RDZJ67NQMF3P4DKK2XJ3/1.jpg</image:loc>
      <image:title>Media Relations</image:title>
      <image:caption>A press release is still considered one of the most effective tools you can use to get media coverage for your business/brand. Media coverage raises awareness of your brand profile and the work of your business and encourages people to pay attention to your business. It is an important part of the PR mix and ensures that members of the public are kept in the loop about your business updates. In a social media age many have argued that press releases are dying a slow death but they are still relevant as long as they are written well.  Ronke Lawal has written this eGuide for entrepreneurs and business owners who want to learn how to write your own press releases and pitch their business stories to journalists and the press.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ariatupublicrelations.com/crisis-comms-and-reputation-management</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/30e32312-66c3-4269-88d6-68e2e1a5a176/image-asset.jpg</image:loc>
      <image:title>Crisis Communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ariatupublicrelations.com/personal-pr</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1705492378778-RW4Q6IBH27WNE2UC6ADH/image-asset.jpeg</image:loc>
      <image:title>Personal PR and Reputation Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ariatupublicrelations.com/pr-and-comms-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1705492453838-7S6SAAF3OR5AIB9Q8TVA/image-asset.jpeg</image:loc>
      <image:title>PR and Comms Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1571322096491-L4AC6JD7WUUU2DA1DI3D/2.png</image:loc>
      <image:title>PR and Comms Strategy</image:title>
      <image:caption>A PR Strategy session is ideal for start-ups, small business owners and entrepreneurs who want to develop a consistent strategy that they can incorporate into their business. We will clearly identify your PR and communications goals and develop a strategy to achieve these goals and achieve results.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ariatupublicrelations.com/creative-sector</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/4cd766b9-1d81-4b47-a213-ea78cc5222fb/valentin-lacoste-ariatupr-unsplash.jpg</image:loc>
      <image:title>Creative sector - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1614172488360-EY1TQJ2QF7WZBO5X0VZW/image.jpg</image:loc>
      <image:title>Creative sector - Spread the word</image:title>
      <image:caption>PR for creative organisations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1750072122832-36XXY7R7YZ9PMM0STQRN/theatre+peckham.png</image:loc>
      <image:title>Creative sector - Theatre Peckham</image:title>
      <image:caption>PR for creative organisations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1750072122838-PZIX36LO9YX3JWM6FOCW/bernie+grant+arts+centre.jpeg</image:loc>
      <image:title>Creative sector - Bernie grant arts centre</image:title>
      <image:caption>PR for creative organisations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1750072123772-7U54JSS6Y6JZ6WFCDUT9/meet+the+adebanjos.png</image:loc>
      <image:title>Creative sector - meet the adebanjos</image:title>
      <image:caption>PR for creative organisations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1750072211568-10257QMYVQC5H1Q8ADP1/brighton+museum.jpeg</image:loc>
      <image:title>Creative sector - Brighton Museums</image:title>
      <image:caption>PR for creative organisations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1750071252739-ZLBF1MXPVZM1MICAZPB7/broccoli+productions.jpeg</image:loc>
      <image:title>Creative sector - broccoli productions</image:title>
      <image:caption>PR for creative organisations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1750073527535-Y1PO1FDZ2MRP9Z303NKS/picturehouse+cinema.png</image:loc>
      <image:title>Creative sector - picturehouse</image:title>
      <image:caption>PR for creative organisations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1750088123970-7EU6NEY6NXVJ2ESXX590/iroko+theatre+company.jpeg</image:loc>
      <image:title>Creative sector - iroko theatre company</image:title>
      <image:caption>pr for grassroots charities</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ariatupublicrelations.com/entrepreneurs-and-professionals</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/b6ff40ae-aeab-4dce-9ced-128163e1379f/georgie-cobbs-muOHbrFGEQY-unsplash.jpg</image:loc>
      <image:title>Entrepreneurs and Professionals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/c56fcea8-f4af-4ded-8283-456a32308347/Logo+Social-01.jpg</image:loc>
      <image:title>Entrepreneurs and Professionals - Tasty African Food</image:title>
      <image:caption>PR and Media relations for Black British companies - African and Caribbean diaspora PR</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1544380147744-L5J0V0VPXMDPAUJ6B7ZN/hatchlogo.png</image:loc>
      <image:title>Entrepreneurs and Professionals - Hatch enterprises</image:title>
      <image:caption>PR training services for small businesses and startups</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1750071251748-VMAMURIDOV70AL9ZTKQ6/cashblack.jpeg</image:loc>
      <image:title>Entrepreneurs and Professionals - cashblack</image:title>
      <image:caption>PR and media relations for startups and entrepreneurs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1750071252739-ZLBF1MXPVZM1MICAZPB7/broccoli+productions.jpeg</image:loc>
      <image:title>Entrepreneurs and Professionals - broccoli productions</image:title>
      <image:caption>PR and Media relations for Black British companies - African and Caribbean diaspora PR</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1750071475620-B7W675LDMD321YGUKQ8Z/beingu+nude+underwear.gif</image:loc>
      <image:title>Entrepreneurs and Professionals - Being u</image:title>
      <image:caption>PR and Media relations for Black British companies - African and Caribbean diaspora PR</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1750071475623-J3ESFELT34LGS3YY7BZ7/bbbas.png</image:loc>
      <image:title>Entrepreneurs and Professionals - BBBAs</image:title>
      <image:caption>PR and Media relations for Black British companies - African and Caribbean diaspora PR</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1750071630799-YWHBH18HMX011XVS5NLG/sibahle.png</image:loc>
      <image:title>Entrepreneurs and Professionals - Sibahle collection</image:title>
      <image:caption>PR and Media relations for Black British companies - African and Caribbean diaspora PR</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1750071251739-WVY4IZRCEPMBNHYSDUIB/the+black+farmer.png</image:loc>
      <image:title>Entrepreneurs and Professionals - The Black Farmer</image:title>
      <image:caption>PR and Media relations for Black British companies - African and Caribbean diaspora PR</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ariatupublicrelations.com/book-pr</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/00af9e31-7841-429d-801f-0290e8a64f11/thomas-bormans-NSynQMrsbZA-unsplash.jpg</image:loc>
      <image:title>Authors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ariatupublicrelations.com/faqs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-04</lastmod>
  </url>
  <url>
    <loc>https://www.ariatupublicrelations.com/ronke-lawal</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/5009224e-61e7-412d-a321-e807a8c3d262/Ronke+lawal.jpg</image:loc>
      <image:title>Ronke Lawal</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ariatupublicrelations.com/social-enterprises-non-profits-pr</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1750072792886-0L18MRP6DDFIDVU2C2H2/pr+for+social+enterprises</image:loc>
      <image:title>Social enterprises - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1604914487608-4LZ862S62A0C37FOQVWC/TAC-Logo.png</image:loc>
      <image:title>Social enterprises - The Africa Centre</image:title>
      <image:caption>The Africa Centre - PR for charities and social enterprises in Black British Communities</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1750072994674-2BJUKS9OD7AXHZLTH6C6/do+it+now+now.png</image:loc>
      <image:title>Social enterprises - Do it now now</image:title>
      <image:caption>PR for charities and social enterprises in Black British Communities</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1750072994682-5G6LB2R2392LDHAKWR2R/milk+honey+bees.png</image:loc>
      <image:title>Social enterprises - Milk honey bees</image:title>
      <image:caption>milk honey bees - PR for charities and social enterprises in Black British Communities</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1750073068864-WM7KQLOSOMPPOHHTDQL2/aclt.jpeg</image:loc>
      <image:title>Social enterprises - ACLT</image:title>
      <image:caption>ACLT - PR for charities and social enterprises in Black British Communities</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1750073775849-711C30Q7SIDI31X82D8V/urban+lawyers.jpeg</image:loc>
      <image:title>Social enterprises</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54628018e4b076fac2776eba/1750088123952-36QTQ0L2ACP5Q9SKB182/george+padmore+institute.png</image:loc>
      <image:title>Social enterprises - George padmore Institute</image:title>
      <image:caption>PR for charities and social led organisations</image:caption>
    </image:image>
  </url>
  <url>
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