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The Beauty of Inclusion At The Isossy Children London Fashion Week Show

PRESS RELEASE

Rodolfo San Juan Jr PHOTOGRAPHY

Rodolfo San Juan Jr PHOTOGRAPHY

 Global Childrenswear label Showcases Cultural Infusions and Modern Heritage

At London Fashion Week 2017 Isossy Children reminded the world of the beauty of inclusion. The brand which creates culturally infused collections for kids, delivered a powerful yet timely message of modern heritage in high end fashion.  The label showcased its new AW17 collection 'Passion and Play'. The collection is for boys and girls aged 2- 12 years and it explores textiles and textures mixing. With leather and feathers, velvet and velour, chiffon and lace, scuba and neoprene combined into a warm blend of deep colours it is a collection of tactile wonderment. It is playful and deeply expressive as it embodies true modern heritage

Isossy Children has harnessed the skill of reinventing and refreshing its collections into a global fashion brand for kids that inspires the confidence, individuality and self-belief of children growing up and living in our diverse world.  At a time when diversity has become a buzzword and real cultural diversity is causing tension on a global level, Isossy Children wants children to know that global unity is possible.

Through their 'I Am Possible' campaign featuring kids from all backgrounds one young girl expresses her feelings about Isossy Children.  "I immediately fell in love with the clothes. They are comfortable, fun, fashionable but more than anything I love how they are more than just clothes! Isossy Children connects you with the whole world! Isossy Children celebrates bringing girls together and celebrating their differences at the same time, and that is what I’m all about!" - Samantha Buggle, Isossy Children “I Am Possible” Ambassador.

For ‘Passion and Play’ Isossy Children has designed and created two new textiles which strengthen this vision of global unity.  The first textile is inspired by intertwined feathers, as a symbol of the threads and ropes that bind us together. The second was created as a complimentary graphic African textile and is a fundamental piece. Amanda loves designing her own textiles now as it brings cohesiveness to the collections.  “The brand shared 15 looks at the show featuring a host of child modelling sensations. We loved teaming up with Looks Like Me Model agency and a host of UK based kids on the move like Farouk James and Amazing Arabella. After doing NYFW last year we wanted to put London Fashion Week for  kids on the global scene as well. It's time!!” Amanda Rabor, Founder of Isossy Children.

For further information contact Ronke Lawal info@ariatupr.com

High resolution images available on dropbox: https://www.dropbox.com/sh/xyu4ihi1urpbbvt/AAAxrHLh3lpnfcIdHdG7yXHea?dl=0

Lookbooks available on request

www.isossychildren.com

@isossychildren

Isossy Children was founded by Amanda Rabor in 2010. Now entering into its 9th season it continues to offer children style and design reflecting truly global culture. “In times of change and diverse living, fashion can reflect diverse cultures for up and coming generations to own, to claim and to wear in everyday life. It’s for the new global citizens of the world” says Amanda.

The brand is honoured to stand by its ‘Made in England’ manufacturing ethos, integrating African, Asian and Western global cultures.