There is beauty in diversity: WOW Beauty Celebrates Diversity and Inclusion
On January 27th 2016 WOW beauty held its first event, ‘Start your year with a WOW! inner beauty, outer beauty’, the purpose of which was to not only launch the WOW Beauty Website but also to bring like-minded women together to; inspire, motivate, help them find their voice in a world full of loud voices and to support each other via the shared story. This was about women from all backgrounds and ethnicities celebrating each other. WOW Beauty is a beauty website designed to ignite the reader’s passion for beauty, in all its diverse forms. With stunning imagery, in-depth beauty features, product reviews and expert analysis, WOW Beauty is the comprehensive guide to looking and feeling empowered, with an emphasis on acknowledging diversity and inclusion.
“Diversity and inclusion are at the heart of all that I do. Over the past few years, I have been consistently inspired and I have to say energised by the electric energy, the sheer momentum that surrounds us as women. It's been building consistently so that now it is a constant buzz. Part of the vision for WOW beauty is to contribute to that buzz and I want that buzz to become a roar!” –Denise Rabor, Founder of Wow Beauty
It is a scientific fact that women have a natural ability to network and collaborate. Research by“Chabris and Woolley”  on the topic of ‘collective intelligence’, an emergent quality that emanates from the interactions of group members foundthat women have a superior sensitivity in reading non-verbal cues and emotions. Consequently, the higher the proportion of women in a group, the higher the level of collective intelligence, something which the Wow Beauty Launch event reflected.
Ultimately the event was about the sheer power that was gained via ‘Collective Intelligence’, enabling so many women to push past the barriers of gender, ethnicity, race and age that we face in being able to reach our goals. With a panel of beauty and lifestyle experts who made themselves vulnerable and reminded the audience of the power of authenticity, the WOW Beauty website came to life.
WOW beauty loves the fact that collectively women are powerful. Our collective financial power can build brands that clearly demonstrate their commitment to not only gender parity but also to equality, diversity and inclusion in ethnicity, culture and race as well.
There is beauty in a shared story, there is beauty in diversity.
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Denise Rabor has been making a living from her passion for makeup and beauty as an international make-up artist for over 15 years. In her latest entrepreneurial venture, Businesswoman Denise, who has worked with major publications such as Harper’s Bazaar, Vogue, ELLE & Vanity Fair, is set to shine a spotlight on inclusivity in the beauty industry. Her love of beauty, makeup and wellbeing inspired her to become a self-taught make-up artist who sees no rules in beauty. By embracing difference and working with women of different ethnicity and ages, she sees the unique beauty in them all.
WOW Beauty is a beauty website designed to ignite the reader’s passion for beauty - in all its diverse forms. With stunning imagery, in-depth beauty features, product reviews and expert analysis, WOW Beauty is the comprehensive guide to looking and feeling empowered.