How to Prepare For Your First Media Interview

Ariatu PR continues to excel in media relations campaigns, with clients attracting media opportunities across TV, Radio, Magazines, Blogs, Podcasts and more. Many businesses and entrepreneurs seek media profiling as a way to enhance their brand visibility and credibility to their target audience, so getting a media interview right can really ensure that you build your reputation.  Watch this video by Ariatu PR founder, Ronke Lawal on how to prepare for your very first media interview to ensure that you get the most out of the experience and the subsequent coverage.

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How To Get The Most Out of Media Coverage

Many business brands seek media profiling as a way to enhance their brand visibility and credibility to their target audience. Earned media coverage is a great way to gain brand recognition for your business and can work side by side with your overall PR and marketing strategy. Achieving press coverage for your business or personal brand is exciting but the work doesn’t just end when you achieve the coverage. You have to make sure that you amplify the coverage and monitor audience response and reaction to it. You can achieve lots of media coverage which can have little impact on your business if you don’t know how to use it, in this video Ronke Lawal provides some tips on how to use it and make as much of an impact as possible.

How To Work With Influencers

In this video I discuss how businesses and brands can build effective relationships with influencers.  Influencer marketing is a form of marketing which focuses on working influential people with strong digital footprints to reach a target audience. Influencers have a dedicated and loyal digital tribe which can give brands the opportunity to have impact on captive audiences. Whilst working with influencers is a powerful PR and marketing tool it has to be undertaken with a strategic perspective. Watch this video to learn how to work with influencers: