How PR Can Help Your Business

This is a follow up to the "What is PR?" video https://www.youtube.com/watch?v=UaIAHjY77Pg, the purpose of this video is to give a little more depth to how PR can help small businesses. In this episode I focus on problems which PR can help to resolve.

By undertaking the right planning and strategy, PR can make a real impact on how a brand engages with its target audience.

http://www.ariatupublicrelations.com/

What Is Public Relations?

"Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics." - CIPR

Public relations is about building and maintaining reputations, reputations that are built on fact and maintained by trust.

We see what happens when brands and businesses do not the importance of Public Relations and communications with their "publics"; anyone they need to communicate effectively with including stakeholders, employees, customers and the media into consideration. One of the most obvious and urgent impacts being PR disasters and cristes.  By understanding PR you can understand how it can be used to improve your business credibility, raise visibility and enhance communications. Whether you choose to hire a PR Agency, publicist, PR consultant to help you with your public relations or you choose to do it yourself it is important to understand the fundamentals.

In this video Ariatu PR Founder, Ronke Lawal, provides a simple yet hopefully effective definition of Public Relations (PR) and it's overall impact on society at large. Whilst we work primarily with business clients it is still important to understand the influence that PR has on our communities and society as a whole.

How Social Media Platforms Improve Business Profiles and Reputations

Social media is a powerful way of developing relationships with consumers and audiences. There are a number of social media platforms which give businesses and business owners a way to actively engage and communicate with their audiences. Businesses can make money by using social media effectively as well as manage their reputations and build lasting relationships based on trust. Trust building is often overlooked when considering social media use, many customers are using social media to send feedback to businesses and how a business responds or deals with feedback can leave a lasting impression. The 6 social media platforms that I discuss in this video are; Twitter, Instagram, YouTube, Facebook, LinkedIn and periscope (which is now part of twitter). In this video I talk you through 6 social media platforms which are very popularly (many of which are currently evolving and changing) that can be added to your PR and marketing mix and help you raise your business brand's visibility. Social media is not something to be dismissed when it comes to promoting your business. You have to learn how social media can make an impact on your business brand and not overlook it's immense power.

Here are 6 more social media platforms that will improve a business profile.