Ariatu Public Relations

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4 Essential Pillars Of Crisis Management

Crisis Management is something that most businesses, big or small need to prepare for but not enough do. We see what happens time and time again to major corporations when they don't handle a crisis effectively and small businesses have struggled to cope with the negative backlash of ineffective communications during a crisis.

Here's a video on how to deal with a PR crisis:

The following infographic provides further context to this video with 4 Essential Pillars of Crisis Management:

  • Monitoring - Assess everything that is being said offline and online about the brand.
  • Proactivity - Be ready to engage.
  • Action - Be responsive and available.
  • Learning - Learn from the mistakes and improve.

Use these pillars as a guide the next time you're faced with a crisis in your business or team.