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Wow Beauty Launches ‘My Beauty Journey’

Press Release
For Immediate Release

Wow Beauty Launches The ‘My Beauty Journey’ Series


Beauty and Wellbeing site Wow Beauty is to launch a brand new feature series on their website called ‘My Beauty Journey. This is a series of features from women across the world talking about their journey to self-love and self-acceptance which aims to inspire and empower others to do the same.

Founder Denise Rabor says Real beauty is about the whole you… inner and outer you. ‘My Beauty Journey’ is about women empowering women to ‘own their beauty’ by sharing their journey. It is very rare to find a woman of any age who hasn’t struggled with some aspect of this journey and it may be that you’re still in the struggle BUT at Wow Beauty we believe that the struggle is where authenticity lives. This is why I started My Beauty Journey.

The 1st journey begins on Tuesday 17th April 2018.


For Press, Media and Interview Enquiries Contact

Ronke Lawal


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About Denise Rabor


Denise Rabor has been making a living from her passion for makeup and beauty as an international make-up artist for over 15 years. In her latest entrepreneurial venture, Businesswoman Denise, who has worked with major publications such as Harper’s Bazaar, Vogue, ELLE & Vanity Fair, is set to shine a spotlight on inclusivity in the beauty industry.  Her love of beauty, makeup and wellbeing inspired her to become a self-taught make-up artist who sees no rules in beauty. By embracing difference and working with women of different ethnicity and ages, she sees the unique beauty in them all.

WOW Beauty is a beauty website designed to ignite the reader’s passion for beauty - in all its diverse forms. With stunning imagery, in-depth beauty features, product reviews and expert analysis, WOW Beauty is the comprehensive guide to looking and feeling empowered. 

wow beauty

Meet The Little Girl Who Loves Her Beautiful Natural Afro Hair and Doesn't Care Who Knows it

Immediate Release


Meet The Little Girl Who Loves Her Beautiful Natural Afro Hair and Doesn't Care Who Knows it

Kechi ballet.jpg

‘Kechi’s Hair Goes Every Which Way’ tells the story of Kechi’s beautiful big hair and how her daddy has to make sure she gets ready in time for school.

’Mummy's away and it's up to Daddy to get Kechi and her hair ready for

school. There's just one problem... he doesn’t know how! Fun and hilarity

ensue as Daddy tries to tame Kechi's swirly-springy, fluffy-puffy,

squishy-squashy, candyfloss curls.’

The 'Daddy Do My Hair?’ series was inspired by the relationship between author Tola Okogwu’s husband and daughter and is designed to challenge some of the perceptions and preconceptions around race, gender roles within parenting, bullying, friendships and  relationships. These books have been an excellent way of encouraging diversity and inclusion from an early age – having children from all ethnicities enjoy the book makes an important impact on how children can identify with each other.

As a character, Kechi represents little black girls falling in love with their beautiful natural afro hair and her cheeky personality is almost as big as her hair! In this new book we join Kechi and her doggy sidekick, Butterscotch as they try and bamboozle her inexperienced father. But who will get the last laugh?


The first book in the children’s picture book series, ‘Daddy Do My Hair? Beth’s Twists’, got the seal of approval from celebrities, parents, teachers and the highly respected Book Trust* “Softly rhyming text and glowing, illustrations in this calm, gentle book celebrate an apparently insignificant domestic ritual, which means everything to this father and daughter as they make time for each other.” Critically acclaimed actress Thandie Newton was a fan too sharing these kind words: “This book is so gorgeous - I love it! Plus, a guy doing his daughter's natural hair? That's sexy.”

Through her books and wider writing, she constantly seeks to create ‘mirrors and windows’, allowing everyone the opportunity to read books that are reflective of their own experiences, backgrounds and cultures. Tola is passionate about parenthood, the role of fathers and strongly believes that resources for parents should be freely and widely available. Her journey as a black author has not been an easy one, the traditional method of publishing makes it extra difficult to get published as a BME author or write books featuring BME characters. There are many barriers to entry and gatekeepers to get through, from getting an agent to getting a mainstream book deal. “Unfortunately, there is this very myopic and stereotypical view of BME authors and their work. There is this expectation that as a BME author you can only write about BME issues e.g. racism, Black History, colonialism and if you try to step outside of that box, people don’t know what to do with you.” – Tola Okogwu

The success of ‘The Daddy Do My Hair’ series proves that there is a market for diverse books and diverse authors, it is not a trend or even a niche and it’s time that the mainstream society knew about it.


For More information and interview requests:

Ronke Lawal





Notes To Editor

Tola holds a Bachelor’s degree in journalism and has written for several publications including Black Beauty and Hair Magazine and Metro UK.  An avid reader, Tola enjoys spending time with her family and friends around her home in Kent where she lives with her husband and daughters.

Tola Okogwu is a British blogger and author of the ‘Daddy Do My Hair?’ book series for children. Launching her third book in the series ‘Kechi’s Hair Goes Every Which Way’ in May 2018, Tola wants to tackle the relationship between young black girls and their natural afro hair in a vibrant, entertaining and educational way.

“For me it starts with teaching the next generation that they are beautiful just the way they are. By showing them positive representations of people who look just like them in the media, in the books they read and toys they play with. We live in a world where black people are often only shown in a negative light and that includes our natural hair and skin colour. For black people, hair is so much more than just what grows out of our heads. Along with our skin colour, it’s the biggest signifier of the differences between us and other races and for the longest time we’ve been made to feel that there is something wrong and unattractive about it.” – Tola Okogwu

Illustrator: Naomi Wright

Price: £6.99

Publication Date:  15 May 2018

ISBN: 978-0-9954869-2-8

Format: 254 x 254mm, Paperback

Pages: 36


Suggested Age Range: 3+

Publisher: Florence Elizabeth Publishing

Distributor: Orca Book Services Ltd

Book Trust Source*(

The Initiative Empowering Women Through Sports Across Africa


The Initiative Empowering Women Through Sports Across Africa

The Women Elite Sports Empowerment Initiative (WESIE) was founded in 2012 by Miss FE Adeniji who began playing basketball in her teens and was able to overcome a series of athletic and personal challenges to work her way up from collegiate level basketball in the UK to division 1, the UK’s premiere league for women.  Her hunger to learn and improve as a player led to a brief stint in Australia, after which she returned to the UK to play for the Sheffield Hatters whom she helped win back to back championships.

F.E Adeniji

Whilst experiencing some success, the series of challenges she faced on her journey led her to conclude that many women have limited options and opportunities to achieve their full potential as players; this realization would change her life forever. She decided to set up WESIE and qualify as a basketball coach with the aim of creating opportunities on and off the court for female athletes to achieve their full potential.

Her experience as a clinical pharmacist with an interest in Global Health Policies has also made her especially sensitive to current health challenges being faced by millions across the globe within the context of struggling health care systems, especially across Africa. While attending an international health conference she realized that she could easily combine her efforts to help women excel in sport whilst creating a platform upon which to improve the health and wellbeing of participants and their wider communities, starting with Nigeria.  There is an immense passion for WESIE events in Nigeria and they have become an effective health intervention tool there.  Nigerian women, and African women as a whole, face the same challenges that women in sports all over the world face but the problems are magnified due to weaker infrastructure and a lack of government support. By creating local opportunities for these women to excel and reap the full benefits of sports within their own communities WESIE is empowering these women in their communities.  Many of the young women who participate are considered  a high risk group for diseases such as HIV so WESIE events have served as an effective  mobilising and interactive tool to deliver health & wellbeing messages.


WESIE was founded with the motto ‘To Inspire, Empower, and Enable’ to encourage communities to live healthy and productive lives, the WESIE founder recently published ‘Truth About Health Exposed’ a holistic health guide to support people in their quest to live healthy. Alongside it she hosts a podcast called ‘The Ma Titia Podcast’ under the name of “Ma Titia” (which means teacher in the Efik tribe of Nigeria), in which she addresses trending topics in health as well as the issues outlined in her book. Proceeds of the book and related activities will go towards furthering the WESIE vision and outreach capacity.


For More information and interview requests