Ariatu Public Relations

Excellence in Public Relations

How To Get The Most Out of Media Coverage

Many business brands seek media profiling as a way to enhance their brand visibility and credibility to their target audience. Earned media coverage is a great way to gain brand recognition for your business and can work side by side with your overall PR and marketing strategy. Achieving press coverage for your business or personal brand is exciting but the work doesn’t just end when you achieve the coverage. You have to make sure that you amplify the coverage and monitor audience response and reaction to it. You can achieve lots of media coverage which can have little impact on your business if you don’t know how to use it, in this video Ronke Lawal provides some tips on how to use it and make as much of an impact as possible.

Natural Bad Girl: The Start Up Disrupting the Hair Industry with Braided Wigs Handmade in Africa


This Start Up is Disrupting the Hair Industry with Braided Wigs Handmade in Africa


The natural hair movement has changed the way in which black women and mixed heritage women from across the world view their natural afro textured hair. In a world which has normalised straight hair as more “desirable” in society the natural hair movement encourages women to embrace their hair. Natural Bad Girl wigs wants to celebrate the natural hair movement through its range of wigs.

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Wigs have always been seen as fashionable and stylish within the hair industry. The transformative nature of wig wearing means that wearers can change their look within minutes with minimal work and maximum effect. All too often however wigs have been set within certain constraints, straight and sometimes curly but rarely more adventurous or bold. Natural Bad Girl wigs has been launched to disrupt the hair industry and change the way people see wigs.  Natural Bad Girl Wigs are braided wigs that are handmade in Africa. The Diaspora has a growing appetite for Africa-Made beauty products and Natural Bad Girl wants to encourage this growing demand.  

Black and mixed heritage women from around the world have worn braided styles for generations as a means of protective styling and for their own personal styling. Traditionally it can take hours depending on the size and quantity of the braids but with Natural Bad Girl Wigs you can walk away with a salon ready look in literally minutes. Aside from being lightweight they can be worn in a variety of ways and as sew-ins or as standard wigs for more versatility. 

Wigs are a fantastic way to give hair a break from constant manipulation and they are an even greater way of changing styles with minimum effort.
These wigs are specially made in Africa, specifically Nigeria, with you in mind. The current collection of wigs includes Senegalese Twists, Box Braids, Million Braids and the range is expanding.  

The hair industry is changing, the change starts with Natural Bad Girl and the change is coming directly from Africa.

Notes to editor
For profile interviews and further information
Email Ronke Lawal

Afro and Curly Hair Stylist Launches Luxury Natural Hair Spa in London

Afro and Curly Hair Stylist Launches Luxury Natural Hair Spa in London

Victorine Sika is passionate about hair, with over 20 years of experience as a hair stylist of all hair textures and hair educator her background is formidable. She has worked as an International stage artist for U.S. based African-American hair care manufacturers which has given her work a wider platform and she is ready to move into the next phase of her business and career journey.


“My passion & vision is to provide a much-needed avenue exclusively for Afro Coily and Curly Hair.” – Victorine Sika.

It is with this passion that Victorine has launched LuxeCurlsUK, a one of a kind Natural Hair Spa within the Lavender Hair and Beauty @SW8 Salon in London.  LuxeCurlsUK is a hair, scalp & skin therapy space which  provides one-to-one customised treatment care for every natural hair need, in particular hairline treatment & hair growth including personalised reconditioning Spa Treatments. As a specialist in the analysis & consultation of hair and scalp, Victorine aims to re-introduce black women and women of colour to their natural afro and curly hair after years of chemical processing, plaiting & weaving. Consultations will also help clients to select the right products for their hair, to stop them from being “product junkies” wasting money on products that ultimately do not work for them. Another unique aspect of the LuxeCurlsUK natural hair spa is that it highlights the relationship that natural hair  health, scalp health & skin care has with healthy eating.


LuxeCurlsUK also aims to guide our clients through the seasonal & health changes, which affects hair condition, growth & skin condition as most people don’t realise their hair & skin changes during the course of the 4 seasons.  “Our aim is to provide, an individual Care regime, Holistic advise with the use of active & premium products for healthy maintenance for overall wellness. All clients will benefit and see guaranteed results from guided care plan while they learn about their multi-textural hair type & hair care routine.” – Victorine Sika

More information and interviews

Ronke Lawal

Twitter - @LuxeCurlsUK

Instagram - @luxecurlsuk

Notes to Editor

LuxeCurlsUK Natural Hair Spa is located at Lavender Hair & Beauty @SW8 Salon, 114 Wandsworth Road, Nine Elms, Vauxhall, London SW8 2LB.


a. Adv.Diploma in Cosmetology-Pivot Point Intl. Research Centre. Chicago, Illinois. U.S.A.

b. Honour Degree in Byo-Esthetics-P.P.

c. State of Illinois Beauty Culturist License

d. Certificate in Education (Post-Compulsory)-Canterbury Christ Church University U.K.

e. Certificate in Teaching 7307-City &Guilds U.K.

f. TDLB- Assessor Award-OCR U.K.

g. Award in Enterprise and Entrepreneurship-BTEC U.K. 

Professional Membership- BABTAC