Meet the Couple Bringing Modern Nigerian Cuisine to the London Restaurant Scene
New Restaurant Introduces London to Nigerian Chicken and Waffles
As lovers of good food and the experience of dining out; husband and wife team, Segun and Dare Oni became disenchanted by the standards of restaurants offering food from their country of origin, Nigeria. The frustration of not finding a Nigerian restaurant in London that offered an outstanding level of service and food compared to other restaurants compelled them to launch Onidodo. Onidodo started as a supperclub in 2014 and became a fully-fledged restaurant in 2018, when they opened their North London site.
Onidodo means plantain seller in Yoruba but the name came from their surname Oni and Dare’s favourite food plantain, which is called “Dodo” in Yoruba (A Nigerian language). Onidodo is a modern Nigerian restaurant which passionately brings an authentic taste of Nigeria with a modern twist to the London food scene. For too long other international cuisines have seen mass market appeal, whilst Nigerian cuisine has yet to enjoy the same brand recognition despite having so much diversity of flavours and dishes. In a 2017 study* of over 1000 UK adults, it was found that 69% consumed Chinese food, 66% went for Indian, 33% Thai, 26 % French and 23% Japanese – Nigerian (or African food) was not on the list. Onidodo aims to change that and part of its ethos is to change the perception of bad customer service in Nigerian restaurants and the lack of authenticity and care in Nigerian food.
“It is time to showcase Nigerian food in the UK. It is time for Nigerian restaurants to be an option when families and friends want to dine out on a Friday night. Food lovers should be able to see Nigerian food in the same way that they see Turkish, Chinese, Indian, Italian and other global cuisines.” – Dare Oni, Head Chef.
The Onidodo restaurant presents Nigerian cuisine executed with style and panache and Dare is dedicated to creating a revolutionary menu to satisfy all tastes. By offering authentic dishes with a modern twist, Onidodo captures the essence of Nigerian culture in surroundings that ooze cool sophistication in the metropolis of London.
Segun manages the front house, logistics, staff and the business side of things while Dare, a self-taught chef, is the head chef and manages the kitchen and creates new dishes. One of her most popular dishes is The Onidodo Suya Chicken and Waffles which received a lot of social media attention in 2018. The dish consists of waffles, fried egg, plantain and Suya seasoned chicken breast; combining a breakfast/brunch classic with authentic Nigerian flavours. A new innovative dish is the Onidodo Asun pie which was inspired by the traditional Nigerian asun dish (Chopped spicy goat meat). This pie uses shredded goat meat in short crust pastry, it is warm and comforting perfect for the autumn/winter season.
“Our aim is to create unique and exciting experience for our customers regardless of their background whether they are Nigerians, the Nigerian millennials that want something different but with the same flavours that they grew up with or Non-Nigerians who have never tasted Nigerian food before.” – Segun Oni, Co-Founder.
This enterprising couple aims to go worldwide by turning Onidodo into one of the biggest African/Nigerian restaurant brands in the world delivering the best experience through great service, outstanding dishes and atmosphere.
For interviews and more information about the restaurant and its founders:
Onidodo 83 Turnpike Lane, Haringey N8 0DY
Notes to editors
Onidodo currently has a new menu focusing more on their signature dishes whilst keeping the traditional dishes. The Onidodo Suya chicken waffles have been moved away from a chef’s special to the new main menu. Some of the other dishes on the new menu are Braised Lamb shank on a bed of sautéed spinach and yam pottage puree, plantain balls and halloumi suya.
*Statista study https://www.statista.com/statistics/482890/ethnic-food-consumption-great-britain/ Share of individuals who have ever consumed ethnic food in Great Britain in 2017, by type of food.
Female Founders Involved in one of the UK’s First BAME Incubator Programmes Set to Pitch their Businesses
Female founders involved in one of the UK’s first BAME incubator programmes set to pitch their businesses
Twenty fearless female founders of colour are on the path to launching their own businesses following a chance to develop their ideas through a trailblazing South London incubator programme.
Launched by Hatch enterprise in mid-October with the financial support of NatWest and eBay, the Female Founders Accelerator programme is one of the UK’s only small business support networks for BAME women (women in the UK who have non-white backgrounds including black, Asian or minority ethnic).
Twenty BAME female entrepreneurs participating in the programme have been selected from a variety of industries and backgrounds. They are working intensively on their businesses at Google’s dedicated learning space, Academy London. – a dedicated learning hub near Victoria station in central London, and with further backing from Google for Startups.
Hatch Enterprise is an award-winning incubator working primarily with under-represented groups of entrepreneurs.
For a number of years, it has supported ambitious female founders through a new style of programme that super-charges their businesses. Its newest programme, the Female Founders Accelerator, is based on insight gained by working with and listening to more than 100 female founders.
Research shows women-led businesses consistently outperform those led by men: the Untapped Unicorns report notes 34% of male entrepreneurs have seen a business fail compared with 23% of female founders, and women entrepreneurs bring in 20% more revenue with 50% less money invested. Although, only 20% of the SMEs in the UK are led by women and 6.2% of the SMEs in the UK are BAME led.
Hatch’s Female Founders Accelerator is committed to tackling a lack of diversity within the community of successful female founders.
The programme provides five months of intensive support including two months of workshops focussing on business growth (e.g. business modelling, marketing, financial management, public relations and more), business coaching and dedicated networking sessions; followed by three months of expert mentoring for each individual.
Hatch Enterprise Programme Manager, Bayo Adelaja, said: “Without support, nine out of 10 entrepreneurs will fail over any given three-year time period. For the BAME community, 19 out of 20 female founders will fail over the same time period. With our Female Founders (BAME) Accelerator, we want to reduce failure rates by 70%, enabling at least 14 of the 20 female founders to build a sustainable business that survives beyond its third birthday.”
This is an exciting initiative in the landscape of entrepreneurship in the UK, giving BAME female founders an opportunity to succeed, scale up and thrive.
NatWest Managing Director of Personal Banking in London, Rachel Blackamore, said: “As the UK’s biggest and best bank for business – we help businesses to trade safely and securely in an uncertain world. Starting and sustaining a business can be daunting, so the business-oriented projects that we fund through the Skills & Opportunities Fund focus on building the skills, experience and resilience necessary to succeed in business in the long-term.
“It’s through initiatives like the Female Founders BAME Accelerator that we are able to support people who might not have accessed business training independently, encouraging the different ideas and ways of thinking that are essential to the sustainable economic and social development of a thriving and diverse society.”
“The feedback we receive from previous winners really brings home the impact of the Fund both on individuals and the wider community…”
Academy London site lead, Olive Turon, said: “It's an honour for Academy London to partner with London for Startups and Hatch Enterprise, by acting as the official learning hub for the BAME, Female Founders Incubator programme in London. We're delighted to extend Google’s dedicated learning space to this cohort of inspirational women as they hone the skills, tools and resources necessary to see their businesses grow.”
Notes to editor
To interview any of the 20 women on the program, Bayo Adelaja, or for more information, please contact:
About Hatch Enterprise UK
Since 2013, Hatch has pioneered a unique approach to community enterprise incubation and entrepreneurship support activities across South London, and it is one of the UK’s leading community enterprise charities tackling social inequality.
In the past four years, Hatch has engaged over 12,000 people in its work, over 5000 of whom have been involved in the social enterprise business development programming. The businesses that have taken part in its incubators and accelerators over the years have a combined turnover of £4,950,000 and have raised a total of £3,920,000 in investment funding while working with and hiring 300 people in their local communities.
About the NatWest Skills & Opportunities Fund:
NatWest wants to build better communities for everyone, and to help achieve this aim, it distributes £2.5m in funding annually to community organisations through the NatWest Skills & Opportunities Fund in England and Wales, and elsewhere through the Royal Bank of Scotland group.
The NatWest Skills & Opportunities Fund is aimed at not-for-profit organisations including charities, community groups, social enterprises and state-funded schools and colleges with existing or planned projects focused on financial capability and enterprise. Since its launch, the fund has benefitted more than 68,700 people in England and Wales; including helping to create more than 1,200 jobs and over 820 new businesses, as well as supporting people to achieve over 8,940 qualifications.
About Academy London
Academy London is Google’s home for customer education and digital transformation. It’s a physical space dedicated to inspiring organisations as they navigate a world where digital transformation is the new normal, and faster learning is imperative.